A Study on the Prospects and Development of the Golf Apparel Rental Market Using Big Data Analysis

PURPOSE The purpose of this study was to understand the current market trend for golf apparel rental services and present basic data revitalize service prepare continuous growth plans. METHODS following keywords were selected collection: "golf wear + (렌탈)," (대여)," (대여).“ analysis period limited two years seven months from January 1, 2020 July 31, 2022, when COVID-19 began. focused on top 60 simplify network. RESULTS Various extracted through text mining, TF-IDF, connection centrality, emotional analysis, semantic network big analysis. These then categorized into four factors: “golf service,” “self-expression authentication,” “sharing economy,” “emotion.” CONCLUSIONS results show that young golfers are unreluctant generally positive in renting apparel. Therefore, if growing paradigm consumption behavior MZ-generation is recognized analyzed requirements continuously satisfied various strategies, there will be a higher possibility help expand market.